Coffee & ritual
Share your coffee through a tasting, a ceremony or a conversation about its origins.
Cashmere Thoughts presents
Yussef Dayes
ExperienceETHIOPIA
An invitation to authentic Ethiopian brands.
Help us curate an evening rooted in Ethiopia.
London premiere · Saturday 7 November 2026
Proposed date · Subject to venue confirmation
01 / An invitation to Ethiopian brands
An evening rooted
in Ethiopia.
We are looking for authentic Ethiopian brands to help us curate the London premiere of Yussef Dayes Experience: Ethiopia, creating a meaningful connection to the country and its culture.
We want guests to experience that connection beyond the screen: through Ethiopian hospitality, flavours, creativity and the stories of the people behind them.
We are inviting brands with real roots in Ethiopia, its communities or its cultural traditions to shape the evening with us. Bring your knowledge, ideas and products, and help decide how your story is shared.
02 / The next chapter
A live film series.
A new destination.
Ethiopia continues Yussef’s live film journey, following chapters in Japan, Mt Fuji, Joshua Tree and Cape Town.
JapanMt FujiJoshua TreeCape TownEthiopia ↗
The premiere is an opportunity to celebrate this chapter together, with Ethiopian brands helping bring the occasion to life.
03 / Proposed setting
EbonyLife Place.
London.
160seats in the Amani Auditorium
A place to come together
Amani Auditorium sits alongside The Afrobeat restaurant, a gallery, lounge and bar. Our proposed evening brings the film, guests and participating Ethiopian brands together in one setting.
208 Wandsworth Road · Nine Elms · London
Target date: Saturday 7 November 2026. Venue arrangement and booking remain subject to confirmation.
04 / Event overview & guest capacity
The evening
at a glance.
2proposed screenings
320guest places across the evening · maximum capacity
7 NOVSaturday · 2026
proposed date
proposed date
London film premiere · Amani Auditorium, EbonyLife Place · Saturday 7 November 2026 proposed. Subject to venue confirmation; doors and screening times to be agreed.
ArriveA welcome shaped with our Ethiopian brand partners.
ExperienceThe Ethiopia film on the cinema screen.
ConnectMeet the brands and enjoy food, drink and stories around the screenings.
160 seats × 2 screenings = up to 320 guest places across the evening, not 320 guests at once. Actual attendance, unique guest numbers and the split between ticket buyers and invited guests are to be confirmed. Crew, venue staff and brand teams are additional; the full on-site headcount is not yet set.
05 / Ways to take part
Your roots.
Your contribution.
Food & hospitality
Bring a taste of your food to the occasion, with a menu contribution or tasting agreed with the venue.
Drink & discovery
Introduce your drinks through a welcome serve or tasting before or between screenings.
Fashion & design
Showcase Ethiopian creativity through your clothing, craft or design, and share the story behind it.
Illustrative concepts for discussion. Food, drink and external catering require agreement with EbonyLife and The Afrobeat.
06 / The invitation
Help us curate
the evening.
We are seeking partners whose connection to Ethiopia is at the heart of what they do, and who want to share that connection with our guests.
Help us shape the welcome, food, coffee, drinks and creative details around the screenings. Tell us what you would bring, the story behind it and how you would like guests to experience it. We will develop each contribution together.
On the nightAn agreed opportunity for guests to experience your brand and hear its story.
Around the premierePotential inclusion in approved Yussef and Cashmere Thoughts content.
Cultural contributionHelp guests connect with Ethiopia through your own experience, knowledge and creative work.
Proposed benefits only. Fees, inventory, content, usage rights and any exclusivity would be agreed individually.
07 / Brand logistics
Your presence.
The practical details.
When & where
Target date: Saturday 7 November 2026, the first Saturday of November. Proposed venue: EbonyLife Place, 208 Wandsworth Road, Nine Elms, London. Venue booking, doors and screening times remain to be confirmed.
Plan for both screenings
Up to 320 guest places across two sittings. We will agree which guest arrivals your activation covers and the quantities needed before you commit stock.
Your space & team
Display footprint, staffing, power, storage, delivery access, setup and collection times will be agreed with the venue for each brand.
Food, drink & sampling
Menus, tastings, service arrangements and external catering require agreement with EbonyLife and The Afrobeat. Product requirements and any venue costs will be confirmed in advance.
To help us plan, share your proposed activity, product quantities, staffing and space or equipment needs. A final partner brief will set out the agreed arrangements.
08 / Sponsorship opportunities
Choose how
you join us.
01
Event sponsor
Help fund an evening rooted in Ethiopian culture. Shape an agreed contribution alongside brand presence, event acknowledgement and approved event communications.
02
Experience partner
Support a specific part of the evening, such as the welcome, coffee, food or drinks. Build an agreed tasting or guest experience around your brand.
03
Product & creative partner
Contribute products, gifting, fashion, craft or design. Agree how guests encounter your contribution and how your brand is credited.
These are proposed partnership routes, not fixed packages. Cash, in-kind or combined contributions can be discussed. Fees, guest allocations, branding, content deliverables, usage rights and any category exclusivity are agreed individually before commitment.
09 / Reaching the audience
Artist-led.
Community-driven.
01
Yussef Dayes
Proposed organic promotion through the artist’s social channels, with event storytelling and ticket links.
02
Cashmere Thoughts
Label channels, mailing list and community support around the premiere.
03
EbonyLife Place
Potential venue amplification to its audience and members, subject to agreement.
Channel activity is indicative. No reach, sales, attendance or individual partner posts are guaranteed.
10 / Join us
Be part of
the occasion.
If your brand has an authentic connection to Ethiopia, we would love to hear how you could help us curate this occasion and bring that connection to life for our guests.
1 / Introduce your brandTell us about your roots in Ethiopia, what you make and the story you want to share.
2 / Curate with usBring an idea for the evening. Together, we will shape the experience and agree your role.
3 / Confirm togetherConfirm the venue for 7 November, event timings, deliverables and terms.
Jamie Wallace · Cashmere Thoughts
Partnership proposal · 15 October 2026 · Subject to agreement